About
The AdBasis platform is a controlled testing environment and analytics tool for companies (brands & SEMs) to conduct A/B and multivariate tests on search, display & mobile ads. We have built a revenue tracking system that gives companies a completely measurable paid acquisition funnel. We want brands to easily see how changing ad content, keywords, bids, schedules, demographic targeting, geo-targeting, etc. can impact their ROI for specific products or landing pages. Our tool calculates the statistical significance of these changes and help brands understand which alterations to their ad mix make the highest impact. AdBasis also makes decisions about where to spend ad dollars based on the data gathered during the experimentation process. We want to help companies eliminate the room for human error when allocating ad dollars. We want our customers to have an optimal ad for every time of day, day of week, for every keyword, product, location and audience.