ForMen2 [specialty retail]

ForMen2 will be a nationwide brick-and-mortar retailer with premium shaving and men's skin care products accessible to the masses. ForMen2 appeals to the man concerned about appearance, particularly for business and social situations, but also educates all on the basics of good skin care (to create customers for life). Easy-to-remember name, attractive branding. In store, only socially conscious products are carried. Also have functional ecommerce site and unique subscription box (gift) service.