About
Preferral is a mobile platform that channels physicians’ interest in networking with their peers to build referrals within a hospital system. Hospitals are in a race to employ physicians, even though they lose billions each year ($40B in 2014) on employment. Why the hurry to lose so much money? Because employing physicians is a loss-leader, with the larger goal of keeping referrals from “leaking” to competitors, a much bigger threat that can endanger hospital systems’ financial viability. As hospitals start to gather data, however, they are discovering over 20% “referral leakage” (roughly $50M/year revenue per hospital), even from their employed doctors.