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TravelMed will serve the Chicago area, taking advantage of a home health ecosystem that actively uses house call groups and understands how to incorporate them into the healthcare continuum. Home-based primary care is a niche sector of healthcare; one that is complicated and constantly evolving. The advancements in technology, new Medicare payment incentive models, and an unprecedented number of geriatric patients entering the market have created a new opportunity that will only expand in the coming decades. What makes this market opportunity elusive to most entrepreneurs is that it requires a unique knowledge base and the ability to navigate a payment model that will be evolving over the next five years. This model has been developed from experience the management team obtained while successfully launching their first company, Creative Healthcare Solutions, which is a consultancy focused on providing resources to house call practices.