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We are launching a new sport nutrition company starting with a new All Natural Whey Protein Powder. Matching the top of the industry in nutrition ingredients in a better tasting 100% all-natural formula built to the strictest of Whole Foods natural specs. 5/13 Update: - Initial protein powder formulas are complete with FDA regulation nutrition panels from lab consultant. - Exploring packaging options and co-packer options. Working with new co-packer to make smaller test batch. Will require less upfront investment.