My Fairy Shoe Mother

My Fairy Shoe Mother is a high end shoe repair boutique offering - Shoe Repair - Shoe Redesign - upgrades include crystals, custom color, and other embellishments - Shoe Maintenence The primary customer profile is as follows: - Women - 30 to 45 years old - 70k to 200k annual income - Shops in city stores, high end retail and boutiques opposed to suburban chain retailers - Lives in the city-urban downtown areas - Stylish - keeps up with current trends - Regularly maintenance on her on appearance: Hair, Nails, Skin, etc.. Extra's perks to the shop environment include - Complementary beverage options while in the shop; Tea, Coffee, Champagne - Crystal Chandeliers - Signature color Chartreuse accents throughout - Shoes in glass cases - Big screen monitors playing episodes of Sex and the City