Sin Label

Current electronic music event promotions strategies are inefficient and expensive. Leading Event Creators are forced to pour money into street teams, promoters, email blasts, and social media spamming. In order to promote "better", event creators have only one option; push harder on promotions and scale up manpower. Sin Label leverages social media to crowd-source fans and utilize them as genuine event promoters. This helps event creators promote intelligently while saving time and money. Sin Label is a ad-free social networking service that uses a unique crowd-sourcing funnel that makes it easy for event creators to quickly identify which fans with the biggest draw are most relevant to their events. Our application allows event creators to convert these opinion leaders in to event promoters through desired social recognition methods. Once converted, these event promoters are able to kickoff exclusive, yet viral peer-to-peer sales chains incentivized by rewards and revenue sharing.